Honestly Ultimate Baby Shower NYC

In March, we—along with our partners Land of Nod, Tea Collection, Hatch Collection, Orbit, Beco, Stonyfield, and Cloud B—launched the Honestly Ultimate Baby Shower as a way to say thank you and honor four deserving moms-to-be for their dedication to their families, service to their communities, and/or strength in overcoming adversity. We were moved and inspired by the nearly 1,000 essays we received (the outpouring of love from family and friends was amazing), and we’re in awe of the nominees’ spirit and personal stories.

Perminder Thiara - Winner of the Honestly Ultimate Baby Shower NYC

Today, we have the pleasure of introducing you to the first of the four contest winners. Perminder Thiara, the deserving mom-to-be and recipient of our Honestly Ultimate Baby Shower in New York City, embodies social goodness.  We found Perminder’s story of co-founding the non-profit organization KiiRPA, which supports cultural awareness, female empowerment, and health education and services for Punjabi women, incredible. She explained to us:

This community shies away from breast cancer awareness and overall health awareness.  I reached out to the American Cancer Society for Breast Cancer for free pamphlets and also was able to partner with Project Renewal for a free mammogram screening campaign. Our first free health fair took place in 2011 where we offered free mammogram screenings to women over the age of 40 that were uninsured. These women never had a mammogram screening done in their lives…We continue to have the free screening for them yearly.

Did we mention that she does all this on top of parenting and a full-time job? Wow. Needless to say, we were excited to celebrate Perminder’s service and dedication to her community, as well as the upcoming birth of her son.

Get to know a little bit more about Perminder in her own words…

Jessica Alba Throws a Baby Shower for Perminder Thiara

Honest: What surprised you most about winning the Honestly Ultimate Baby Shower?

Perminder: That I was picked out of thousands of nominees…To be a winner of the Honestly Ultimate Baby Shower, I felt like I won the lottery and was speechless.

Honest: What does it mean to your family to win the shower?

Perminder: I am a full-time working mom that is balancing my career with my family at home.  Sometimes it gets overwhelming, but I have the focus and dedication to create a safe and healthy home for my loved ones. This pregnancy is truly a blessing through all the hardships I have been through. I want other women who are going through the same experience to read my story and look at it as a ray of hope and not to give up. I have a wonderful family that supports each and everything I do. Hence, they are overwhelmed with joy to win this shower.

KiiRPA Thanks Jessica Alba and The Honest Company

Honest: Why did you create a non-profit? Can you tell us more about its mission?

Perminder: In addition to taking care of my family, working and getting pregnant, my friends and I started a South Asian non-profit in 2010 called KiiRPA. KiiRPA stands for “Kurriyan (girls/women) Involved in Raising Punjabi Awareness.” This is the first women-only non-profit organization, which aims to foster a greater understanding of Punjabi (South Asian) tradition, heritage, and culture by educating the youth while providing a social outlet for women. The essential purpose of KiiRPA is to encourage women to network, build a support system for one another, and become strong pillars in the community.  For more about our work and community involvement, please visit www.kiirpa.org.

Guest of honor Perminder surprised Jessica with a gift—she gave her a beautiful elephant statuette, a South Asian symbol for luck, to wish her continued success at Honest.

Guest of honor Perminder surprised Jessica with a gift—she gave her a beautiful elephant, a South Asian symbol for luck, to wish her continued success at Honest.

Honest: What are you looking forward to most once your baby arrives?

Perminder: I can’t wait to hold my baby in my arms!

Honest: What’s one piece of advice you’d share with other parents about creating a safe, healthy, and nurturing home?

Perminder: It’s a very tough job and it takes time.  You have to be patient and take it one step at a time.  Create a list and go through it one by one. Once you reach the end of the list, you will be so proud of what you’ve accomplished and the rewards for a safe, healthy, and nurturing home will be wonderful for your family.

 

Photographs by Patrick Hannaway.

World Wildlife Fund Answers Honest Questions About Conservation

Both Honest and the World Wildlife Fund strive to make every day Earth Day and create a sustainable future, so today we’re sharing great tips from two WWF conservationists on the steps we can take to reduce our impact on the planet.

Try Biking to Work

1. A lot of people talk about conserving but it’s not always cost-effective. Where can we really save a lot of energy and money, while not lowering our quality of life?  What are the biggest win-win-wins? ~ Honest Justin

From WWF’s Keya Chatterjee, Senior Director for Renewable Energy and Footprint Outreach:

Three things matter the most when determining how to help the environment while saving money: (1) how you get around; (2) if/how you use energy to heat and cool your home; and (3) how you keep your house warm in the winter and cool in the summer.

First, how you get around can play a huge role in keeping the environment clean and also protecting your pockets from going empty. A win-win here is to start biking. Set a goal for yourself that you will bike to work at least once a month and up it from there! Many states are starting to build bike-friendly lanes, so the streets are much friendlier towards bikers than ever were before. Where you live can factor into this equation (in some cases, especially if you don’t live in an urban area, it might not be feasible or safe to ride a bike to the office). But if you’re able, biking is the way to go. Added benefit: money saved and a workout for your body.

Second, how much energy you use to heat and cool your home can play a role. Install a more efficient air handler and turn that handler up one degree in the summer and down one degree in the winter than you’re used to. Your body won’t notice the difference and you’ll save money in the meantime.

And a third and final tip is to use caulk, tapestries, and heavy drapes to keep your house more comfortable. Once you up or down that air handler in the summer/winter months, if you do find it difficult to adjust to the temperature, invest in heavier blankets to keep that warm air in. Also, open up those windows and let some air out in the summer.

2. Do the fuel savings in newer hybrid/plug-in cars offset the resources used in the research, development, and manufacturing? ~ Honest Brian

From WWF’s Keya Chatterjee, Senior Director for Renewable Energy and Footprint Outreach:

Not surprisingly, yes, efficient cars are much better for the environment. Hybrid cars save so much energy while on-the-go compared to other cars that they make up for the energy used to manufacture them. Efficiency makes a huge difference, and the most efficient cars are hybrids and electric vehicles. You can visit toptenusa.org to find a list of the ten most efficient cars on the market today.

© naturepl.com / Steven Kazlowski / WWF-Canon

© naturepl.com / Steven Kazlowski / WWF-Canon

3. What is the biggest threat to animals — is it us destroying their habitats or us directly targeting them (i.e., killing sharks for food or using tusks, horns, etc. for whatever)? ~ Honest Tony

From WWF’s Dr. Sybille Klenzendorf, Managing Director of Species Conservation:

There is no ‘one size fits all’ model for the biggest threats that animals face. Several factors play into the equation, and a lot depends on where the animals live. Climate change, habitat destruction, and illegal wildlife trade, among other threats, are all contributing to the decline of some populations of vital species.

Take the polar bear, for example. A warming climate is directly affecting the polar bears’ ability to hunt seals, rest and breed. The shorter sea ice season has decreased the amount of time bears can hunt for their prey, thus contributing to malnutrition and starvation.

Another direct threat is habitat destruction. For example, in 2012 the Sumatran elephant was changed from “Endangered” to “Critically Endangered” because half of its population has been lost in one generation – a decline that is largely due to habitat loss. Sumatra has experienced one of the highest rates of deforestation within the Asian elephant’s range, which has resulted in local extinctions of elephants in many areas.

Illegal trade in wildlife, caused by a demand coming from mostly Asian countries for products like elephant ivory and rhino horn, is causing an unprecedented poaching crisis around the world. Iconic species like elephants, rhinos, and tigers are directly affected by this threat. At the time of this post, already 249 rhinos have been poached in South Africa in 2013 – on pace to exceed 800 by year’s end if the poaching crisis continues. Go to WWF to read more about this serious issue and learn what you can do to help.

© Global Warming Images / WWF-Canon

4.     What are the benefits of solar energy? ~ Honest David G.

From WWF’s Keya Chatterjee, Senior Director for Renewable Energy and Footprint Outreach:

There are many benefits that come from using solar energy. Primarily, it’s cost-effective – once you spend the money up front to purchase and install solar panels, solar energy is cost free and pollution free! There are about 40 million homes in the United States that would save money by installing solar power. Even better, in many states solar panels can also be leased with no money down. That means that you can have solar panels placed on your roof for free, and you can buy the energy from those panels at a lower rate than your current utility bills. You spend no money out of pocket, get solar energy on your roof, and pay cheaper bills. If you move, then the next owners can choose to break the lease, but why would they want their bills to go up? It ups the value to your home. There’s now good evidence that solar panels increase resale value of homes, which means buyers want them.

Also, when was the last time you heard about a huge solar energy spill? Workers getting hurt in a solar energy explosion? Kids getting asthma from solar energy? That stuff only happens with fossil fuels, and it’s all stuff our babies could live without.

Finally, we need solar energy to tackle climate change. And tackling climate change isn’t a pipe dream, it’s our job as parents. We owe it to our babies to act now to ensure they have a safe and vibrant planet for their future.

Friday Finds: Blue Mason Jar Soap Dispenser

Friday Finds

At Honest, there’s one thing we all love (especially Christopher): mason jars! And we’re definitely smitten with this charming version repurposed for dispensing soap. Now, the tough decision…Should we use Tickled Pink’s vintage accessory in our kitchen, bathroom, or laundry room?

Tickled Pink Mason Jar Soap Dispenser

Image by Tickled Pink.

An Honestly Sweet Mother’s Day Gift Guide

Mom. There are no words that truly reflect everything she means to us. So, we look forward to showing her how much we love and appreciate her with special Mother’s Day Gifts. From pampering presents to indulgent treats to homemade delights, we’ve narrowed down a sweet selection of eco-friendly, socially minded, and beautifully designed goods. Happy Mother’s Day to all moms, grandmas, moms-to-be, and caregivers!

Mother's Day Gift Guide

1. From one mom to another, Jessica Alba shares her tips and tricks for creating a healthy and stylish home. A go-to guide, The Honest Life is perfect for new moms as they seek to create a safe space for their little ones without sacrificing color, fashion, and fun.

2. Isn’t Mother’s Day all about spoiling your mom? Treat her to this indulgent Pampering Collection, so she can enjoy a spa-like escape at home.

3. For the chic mom-on-the-go, these cool Knockaround sunglasses in matte tortoise shell will be an instant classic that she can’t live without.

4. Pretty and modern? Check. This handmade white succulent sculpture by Waterstone Succulents (sold via B Corp Etsy) is a stand-out alternative to flowers that will delight for years to come—no green thumb required.

5. A DIY gift often proves to be mom’s favorite because of the love and care that went into making it. Try this simple and budget-friendly sugar scrub made from natural ingredients found at home.

6. Upload your favorite Instagram images and create a treasured book for your mom that captures your family’s unforgettable moments. She won’t put down this re-imagined photo album by Artifact Uprising.

7. Luxurious and eco-friendly makeup brushes from Eco Tools will leave your mom looking flawless and feeling pampered.

8. The sculptural Eau Good Water Bottle, which is BPA free and provides natural filtering, will look beautiful displayed on mom’s desk—making even the mundane feel special.

9. Let your mom know how sweet she is with a great assortment of Nunu Chocolates that are totally natural and handmade from sustainably harvested ingredients.

10. Give mom a gift that gives back with this lovely Poppy Necklace, benefiting The Gorjana and Griffin Foundation and The Diabetes Research and Wellness Foundation (or support other charitable causes with these beautiful jewelry designs).

What are you surprising the moms in your life with on May 12th?

The Honest Balancing Act & Long-Term Vision

Creating A Safe & Healthy Future

We’re often asked by customers, “How does Honest determine what goes into its products?” And, as we continue to refine our formulas and introduce new products, this is a great question.

Creating Honest products is a complicated process. We carefully weigh a lot of factors: safety, efficacy, design, affordability, environmental attributes, source of ingredients, manufacturing practices, and more.

It’s a delicate balancing act, and it requires some give and take. While we aim for the product development stars, excelling in absolutely every attribute category results in an unattainable product. For example, we could make a handcrafted, 100% organic lotion in a biodegradable package and deliver it via bicycle, but the end cost would be so prohibitively high only 1% of the population could afford it.

To us, safety and effectiveness are imperatives, but everything else has to be weighed, juggled, and balanced until we find a path that still results in an accessible product. It’s part of a long-term plan to get better, safer products into more people’s hands. And, as more people buy them, the market shifts to meet that growing demand and prices then fall, too. Hopefully—ultimately—safe, eco-friendly products become the norm. They’ll be what everyone makes, what lines every store shelf, and what everyone buys. It’s a big dream, but we know it can be a reality!

By becoming an Honest member, you’re making an investment in a better future—not only for your family because you’ll be using safer, better products, but all families because you’re helping us drive market and social change. There’s a quote by L.N. Smith that says“Every dollar you spend . . . is a vote you cast for the world you want.”

We hope that people vote for an Honest world. Because all of us, together, can make it better.