Filed under: Jessica Alba
Jessica & Honor’s Kid-Friendly DIY Valentines

DIY Valentines 1

With Valentine’s Day less than a week away, here’s one more fun and ultra kid-friendly way to share the love this year!

Co-founder Jessica Alba and daughter Honor crafted these handmade DIY Valentines for Honor to give to her teachers and classmates. Honor is in her first year of Kindergarten and absolutely adores school! She loves to share her day-to-day stories with anyone that will listen, but especially with Jessica. To celebrate her first Valentine’s Day in big girl school, Jessica wanted to find a fun project that they could do together and that her classmates would also enjoy.

This DIY paper heart is simple for both moms and kids, while also being personal and totally customizable. Honor’s school advises against passing out candy to the children, so Jessica and Honor opted to fill the hearts with some of Honor’s favorite Honest staples as a fun alternative. Check out the adorable results below!

DIY Valentines 5


  • Construction paper
  • Yarn
  • Kid’s plastic large-eye needle
  • Hole punch
  • Scissors
  • Honest products (Hand Sanitizer Spray & Lip Balm Trio) or other goodies
  • Optional decorations: pom-poms, non-toxic finger paint, heart shaped doilies, photographs, feathers, bows, etc.

Jessica Alba & Honor's DIY Valentines


1. Cut out two heart-shaped pieces of construction paper. To make sure they are both the same size, it may be easiest to cut one then use it to trace out the second prior to cutting.

2. Hold the two heart pieces back-to-back and use your hole punch to punch around the perimeter. Leave about half an inch of space between the edge of the paper and the hole so that it won’t rip when you sew the heart shut.

DIY Valentines

3. Cut approximately 30-inches of yarn and thread your plastic needle. Tie a knot at the end of the yarn and start sewing the two pieces together, with a looping overcast stitch.

4. Continue sewing around the perimeter, leaving the last 2-3 inches unsewn.

5. Stuff your heart with the contents of your choice (we went with an Honest Hand Sanitizer Spray and a Lip Balm Trio), then sew the remaining section closed. Depending on the look you are going for, you can seal it up with a small knot or by tying a decorative bow.

6. Decorate, decorate, decorate! Let the kids go wild and add their own creative flair to the Valentines. We finished this one by adding a picture of the little artist and having her sign her name. Too cute!

DIY Valentines 4

Another fun way to personalize this craft idea is by having the little ones finger paint the construction paper prior to cutting. That way you can make the heart with really unique, customized paper.

DIY Valentines 3

What kinds of Valentines are your kids giving this year? Share your ideas in the comments below!

Jessica Alba’s Party Makeup Tips

JA makeup

Attending a party can be the silver lining to a busy month, especially December. It’s a time when you can take a break from the shopping, present wrapping, and traveling of the season to relax with family and friends. So throw on your festive cocktail dress, slip into those killer high heels you love, and follow these makeup tips from our co-founder Jessica Alba for a gorgeous holiday party look.

First thing’s first, though, read labels on your beauty products and know what to avoid. After years of getting her makeup professionally done, Jessica has tried tons of products. Some work wonders, while others can cause breakouts, trigger allergic reactions, or expose you to questionable ingredients. (Yikes, considering that whatever you put on your skin ends up in your bloodstream — and that exposure can add up, possibly impacting your health!). But worry not, Jessica has used her personal experience in combination with current scientific research and advice from our Chief Product Officer and co-founder Christopher Gavigan to clean out her beauty cabinet and find the safest makeup and skin care products.

Jessica opts for natural or non-toxic makeup products that are free of the following ingredients:


Now the fun part — getting Jessica’s stunning nighttime look! Here’s what she says:

Even for a holiday party, I like to keep my makeup simple and sexy. I’ll do my basic makeup routine, but bump it up a notch by wearing a red lipstick or a dramatic shade of eye shadow. The trick is to highlight one feature, not both. Right now, I’m a big fan of a bold lip. Then I finish the look by adding a little shimmer into makeup to make my face glow.


The Steps

1.  I used to think primer was a waste of time, until a makeup artist made me try it. Now, I’m a convert. It is the best investment you could make in your beauty routine because it makes your skin look poreless and keeps makeup fresh longer.

2.  Next, apply a light layer of foundation starting on the outside of your cheeks, working toward the center of your face and blending it well with a sponge.

3.  I apply concealer over the foundation because it gives me a much cleaner look. I use a brush or sponge to apply concealer under my eyes and along the sides of my nose, and any areas that need spot treating.

4.  Powder is essential for setting makeup and preventing too much shine (although a little shine is always a good thing!).

5.  Speaking of shine, you’ll also want to add some sexy shimmer in the form of highlighter to make your face really glow. My dear friend and makeup artist Lauren Andersen applies it to the tops of my cheekbones, the bridge of my nose, and under my brow bones. It’s very subtle but brightens up my face!

6.  When it comes to blush, I prefer a cream blush to give my cheeks a nice stain without leaving chalky powder behind, but you can use either cream or powder (powder usually works best for oily skin). Just remember to apply it where you naturally flush using a brush or sponge for a natural look.

7.  Keep eye shadow light since you’ll be playing-up your lips. Bronze colors look great on brown eyes. Dusty silvers make blue eyes pop. And red-toned browns look great with green eyes.

8.  I love the drama that eyeliner brings to my eyes, but the key is not to overuse this powerhouse, especially when doing a bold lip. You can use a thick pencil with a smudge tool to create a smoky eye, or for something more polished, go with liquid eyeliner. If your eyes are small or closely set, only line the outer third of your eyelid to make eyes appear larger and wider.

9.  Brows frame the face, so fill in any sparse areas with a brow pencil. I buy brow pencil one shade lighter than my hair color so they don’t look overdone.

10.  Curl lashes and apply mascara. Inky black is perfect for a nighttime look.

11.  To create a sexy red lip, line your lips starting from the inner crease, and then even that line out by retracing it. Completely fill in your lips with liner and top with a matching lipstick. To make the edges really crisp, with a steady hand apply some concealer to the outside edges.

Voila! Your makeup look is complete and now you’re party-ready!


Adapted from “The Honest Life” by Jessica Alba. Copyright (c) 2013 by Jessica Alba. By permission of Rodale Books. Available wherever books are sold.


Honestly Ultimate Baby Shower NYC

In March, we—along with our partners Land of Nod, Tea Collection, Hatch Collection, Orbit, Beco, Stonyfield, and Cloud B—launched the Honestly Ultimate Baby Shower as a way to say thank you and honor four deserving moms-to-be for their dedication to their families, service to their communities, and/or strength in overcoming adversity. We were moved and inspired by the nearly 1,000 essays we received (the outpouring of love from family and friends was amazing), and we’re in awe of the nominees’ spirit and personal stories.

Perminder Thiara - Winner of the Honestly Ultimate Baby Shower NYC

Today, we have the pleasure of introducing you to the first of the four contest winners. Perminder Thiara, the deserving mom-to-be and recipient of our Honestly Ultimate Baby Shower in New York City, embodies social goodness.  We found Perminder’s story of co-founding the non-profit organization KiiRPA, which supports cultural awareness, female empowerment, and health education and services for Punjabi women, incredible. She explained to us:

This community shies away from breast cancer awareness and overall health awareness.  I reached out to the American Cancer Society for Breast Cancer for free pamphlets and also was able to partner with Project Renewal for a free mammogram screening campaign. Our first free health fair took place in 2011 where we offered free mammogram screenings to women over the age of 40 that were uninsured. These women never had a mammogram screening done in their lives…We continue to have the free screening for them yearly.

Did we mention that she does all this on top of parenting and a full-time job? Wow. Needless to say, we were excited to celebrate Perminder’s service and dedication to her community, as well as the upcoming birth of her son.

Get to know a little bit more about Perminder in her own words…

Jessica Alba Throws a Baby Shower for Perminder Thiara

Honest: What surprised you most about winning the Honestly Ultimate Baby Shower?

Perminder: That I was picked out of thousands of nominees…To be a winner of the Honestly Ultimate Baby Shower, I felt like I won the lottery and was speechless.

Honest: What does it mean to your family to win the shower?

Perminder: I am a full-time working mom that is balancing my career with my family at home.  Sometimes it gets overwhelming, but I have the focus and dedication to create a safe and healthy home for my loved ones. This pregnancy is truly a blessing through all the hardships I have been through. I want other women who are going through the same experience to read my story and look at it as a ray of hope and not to give up. I have a wonderful family that supports each and everything I do. Hence, they are overwhelmed with joy to win this shower.

KiiRPA Thanks Jessica Alba and The Honest Company

Honest: Why did you create a non-profit? Can you tell us more about its mission?

Perminder: In addition to taking care of my family, working and getting pregnant, my friends and I started a South Asian non-profit in 2010 called KiiRPA. KiiRPA stands for “Kurriyan (girls/women) Involved in Raising Punjabi Awareness.” This is the first women-only non-profit organization, which aims to foster a greater understanding of Punjabi (South Asian) tradition, heritage, and culture by educating the youth while providing a social outlet for women. The essential purpose of KiiRPA is to encourage women to network, build a support system for one another, and become strong pillars in the community.  For more about our work and community involvement, please visit

Guest of honor Perminder surprised Jessica with a gift—she gave her a beautiful elephant statuette, a South Asian symbol for luck, to wish her continued success at Honest.

Guest of honor Perminder surprised Jessica with a gift—she gave her a beautiful elephant, a South Asian symbol for luck, to wish her continued success at Honest.

Honest: What are you looking forward to most once your baby arrives?

Perminder: I can’t wait to hold my baby in my arms!

Honest: What’s one piece of advice you’d share with other parents about creating a safe, healthy, and nurturing home?

Perminder: It’s a very tough job and it takes time.  You have to be patient and take it one step at a time.  Create a list and go through it one by one. Once you reach the end of the list, you will be so proud of what you’ve accomplished and the rewards for a safe, healthy, and nurturing home will be wonderful for your family.


Photographs by Patrick Hannaway.

Honest Inspiration: Framed Fabric as Art

The Honest Life

We’re excited to celebrate the release of co-founder Jessica Alba’s book The Honest Life. It’s a colorful how-to guide for people who want to make a healthy and non-toxic home without giving up the fun, fashionable things. In that spirit, Jessica shares tips and tricks for natural living, including giving new life to old things (she has a passion for refurbishing vintage finds).

So, we wanted to share one of her favorite DIY projects from the book with you. As a big fan of crafting, she loves making statement pieces from unexpected sources. During a trip to France a few years ago, Jessica found these happy looking vintage sheets and had no idea what to do with them until she started creating Haven’s nursery. Then, she realized it was wall art!

Framed Fabric as Art

Photo by Justin Coit.

Here’s how you can make eco-friendly art that is both unique and true to you:



  • Frames (Jessica picked these up from thrift stores or places like IKEA and Bed Bath & Beyond)
  • No-VOC latex paint (that color-coordinates with your fabric)
  • Fabric of your choice


1. Pop out the frame glass (so it doesn’t get paint-y). Sand the frames if they have glossy surfaces; this will help the paint adhere. Using a small foam brush, paint the frames in colors that coordinate with your fabric, applying thin and even coats (you’ll probably need two coats, especially if the frames are at all ornate).

2. While your frames are drying, measure the space inside your frames (you can usually use the glass you popped out as a template), then spread out your fabric and decide which section you’d like to frame. Use the glass template to trace that area, then cut it out with fabric scissors.

3. When the frames are completely dry, reassemble them, framing your fabric just as you would a regular photo or print. (It may help to stick the fabric to the piece of cardboard that comes in the back of the frame with a little double-sided tape so the fabric doesn’t slide around.)

Enjoy the inspiration!

Reprinted from “The Honest Life” by Jessica Alba. Copyright (c) 2013 by Jessica Alba. By permission of Rodale Books. Available wherever books are sold.

Fortune Most Powerful Women Summit: Jessica Alba Shares Career Advice with High School Girls

When Jessica Alba and her co-founders started The Honest Company, they envisioned creating a company that was not only a business but also a community. In doing so, they made giving back their mission. So, Jessica was humbled and doubly honored when selected as one of Fortune’s 10 Most Powerful Women Entrepreneurs and asked to speak to and mentor the high school seniors from Camp Pendleton at this year’s Most Powerful Women Summit.

The Fortune Most Powerful Women Summit 2012

Jessica Alba Mentors High School Seniors

At the Notebook Mentoring Session, about 30 women from business, government, academia, philanthropy, the arts, and sports—including Soledad O’Brien, Christy Turlington Burns, and Billie Jean King—gathered to provide career advice to our next generation of women leaders. The event kicked off with a “surprise” interview, where Fortune Editor-at-Large Pattie Sellers sat down to chat with Jessica about what she learned along the way from being a daughter in a military family (much like the girls in attendance) to becoming an actress to transforming a personal experience as a mother into a company.

Jessica Alba and Pattie Sellers Talk Career Advice

Fortune Most Powerful Women Mentoring Session

 “I want to be a superhero,” shared Jessica, as she explained how she wanted to break the Hollywood mold by portraying strong, smart, diverse, and feminine women—a community not often represented in pop culture. Next, she offered advice to Bailey about transitioning to non-active duty family life. First, second, fourth, and fifth photos by Krista Kennell/Fortune Most Powerful Women 2012.

In her talk with Pattie, Jessica shared advice about not letting labels or insecurities limit you, empowerment, following your passion, finding a great support system in your family, and surrounding yourself with people who are inspirational. When asked about the best business advice, Jessica said: Partner with people that are smarter than you, understand your strengths and weaknesses, and surround yourself with people that complement your strengths, but could support your weaknesses.”

Fortune Most Powerful Women Mentoring Session

Notebook Mentoring Session Fortune MPW

Molly Ashby of Solera Capital Mentors a High School Senior
Second and third photos by by Krista Kennell/Fortune Most Powerful Women 2012.

Following the interview, the high school girls got to sit down one-on-one with their mentors for the next hour. They were nothing but smiles and avid note takers, as they sought personal and career advice.

When a photo opp presented itself, Jessica couldn’t resist having fun with the group. She proudly shows off the mentors and high school students that participated in the session.

At the end of the mentoring session, the positive excitement in the room was palpable and awe inspiring—and not just for the students. High School senior Madyson told us, “All the information shared by the mentors has its own flavor, it helps you realize what you need to do, and it’s really inspirational.” While Mentor Billie Jean King said, “One of the three basic things I talk to young people about is being a problem solver. And that is what Jessica Alba is, that is what makes a difference and changes the world. It’s great that she shared her story.” Full disclosure: We were beyond excited to meet Billie Jean King and be in the presence of other groundbreaking women who are making profound impacts and driving change. Talk about starstruck!

Jessica Takes a Photo of Soledad O'Brien and a Student

Jessica Meets Inspirational Mentor Billie Jean King

Creating lasting memories and taking mental notes.

We think everyone went home with new ideas to transform the world for the better and new friends (we did!).

Sign up for free at and get $10 off your first purchase only using code Fortune10OFFLimited to one per customer. Coupon code expires May 1, 2013.