Why Doesn’t Honest Toothpaste Contain Fluoride?

Why Our Toothpaste Contain Fluoride

Fluoride has been the key cavity-fighting ingredient (and the only one approved by the U.S. Food and Drug Administration) used in toothpastes since the 1950s. So, why did we decide not to include fluoride in ours? Simply put, we listened to informed parents like you. Our Honest Toothpaste is fluoride-free for the ever-growing amount of consumers interested in that option. We also recognize that while there may be certain benefits to fluoride, there can be potential risks also.

According to Fluoride Action Network:

  • Just 1 gram of fluoride toothpaste (a full strip of paste on a regular-sized brush) is sufficient to cause acute fluoride toxicity in a two-year old child (e.g., nausea, vomiting, headache, diarrhea).

  • In 2009, U.S. poison control centers received over 25,000 calls related to excessive ingestion of fluoride toothpaste, with over 378 users requiring emergency room treatment.

  • Children who swallow fluoride toothpaste can reach fluoride levels in their blood that exceed the levels that have been found to inhibit insulin secretion and increase blood glucose in animals and humans.

  • 40% of American teenagers show signs of fluoride over-exposure.

We believe there are some basic, better ways to protect our teeth — like consistent, daily oral hygiene practices (brushing and flossing), healthy nutrition, avoiding excess sugar, and regular teeth cleanings and checkups with your dentist.

Still, we also strongly encourage you to discuss this issue with your family dentist. If you’re prone to cavities, careful use of a toothpaste containing fluoride might be beneficial. Only you and your dentist can know for sure.

That said, Honest Toothpaste, available for both kids and adults, relies on calcium, baking soda, aloe, ginger, and other natural ingredients to safely help reduce plaque, brighten teeth, and promote healthy teeth and gums — for an honestly clean mouth and peace of mind!

We’d love to hear your thoughts, so please comment below.  And thank you for your continued support of The Honest Company!