We get it…our diapers are super cute. It might even be one of the reasons families fall in love with them in the first place. And we’re ok with that. At the end of the day, our aim has always been to provide safe, thoughtfully crafted products (that work!) to families everywhere. And we’re incredibly proud of the strides we’ve made in doing just that. Even if it starts with the insanely adorable prints.
Recently, we’ve noticed some other diaper brands out there trying to play catch-up. And it feels good to know that what might be a trend now is literally part of our DNA — it’s what we’ve been compelled to do from the start. And if it means that more and more brands are course-correcting to ensure that their products are made without harsh chemicals or potentially questionable ingredients, we all win. And that’s the honest truth.