Honest Beauty has always been about seeing beauty differently. And the truth is, looking and feeling your best is a result of all the little choices you make throughout your day — from plenty of water to a clean beauty routine. That’s why we’re so excited to introduce the new Honest Beauty, a streamlined assortment of easy-to-use skin and color essentials designed to help you maximize your time and simplify your life.

Made with everything you need and nothing you don’t — and featuring a fresh, forward-thinking new look — it’s a collection of clean beauty go-tos you can trust to work. And, it includes some brand-new, true-to-you standouts:

Everything Primer – Matte

Buildable and breathable, our new primer is the first step to a freshly filtered look and longer-lasting, even makeup coverage. Infused with micronized bamboo powder, this shine-controlling, imperfection-blurring formula is everything.

Eyeshadow Palette

Filled with a versatile mix of mattes, shimmers and satins, this 10-shade palette effortlessly transitions from day to whatever the night may bring. Featuring pigment-rich shades with velvety texture and seamless blendability — with matte hues that can double as liners — it’s the only palette you’ll want (or need).

Lip Crayons

Our award-winning lip crayons — made with a conditioning blend of jojoba seed oil, murumuru and shea butters — just got a few gorgeous new hues. We’re swooning over our new Lush Sheer shades in barely there Sherbet and Bordeaux. And, our already-fave shades Fig and Blossom are now also available in a Demi-Matte finish.

Shop the new vibe on Honest.com