The Honest Company: Proud to be a B Corp

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We are excited to share that The Honest Company recently earned its B Corporation Certification. The “B” stands for benefit, which represents a new breed of businesses that harness their power and resources for public good. This designation is much like a Fair Trade or LEED certification and signals that we are committed to making a profound social difference, safeguarding people and the planet, and meeting higher standards of transparency, performance, and accountability. This is big news for us because we get to join a diverse community of over 500 certified organizations across 60 industries—including Etsy, Patagonia, and Egg—who are dedicated to one unified goal: redefining what success means in business.

Since the beginning, we’ve dreamed of The Honest Company being more than just another e-commerce brand. We want to deliver safe natural products to our customers, and we want to positively change the way people, companies, and even governments make impactful decisions related to social goodness, environmental protection, and mindful workplace practices. It’s always been our desire to make things better together, and becoming a member of this new sector of B Corporations will allow us to learn from like-minded people and turn this vision into a reality.

B Lab, the non-profit organization that certifies and supports B Corporations, conducted a rigorous evaluation of The Honest Company and determined that we met its comprehensive performance standards for certification, which included measuring the company’s impact on all stakeholders—employees, suppliers, customers, the global community, and the environment. “Having a third party evaluate your business and product processes and measure your performance is really motivational,” says Christopher Gavigan, our co-founder and Chief Product Officer. “Seeking B Corp certification and submitting ourselves for review was a necessary and proactive step to make sure we’re doing better from the start.”

Significantly, the B Corp movement also is gaining recognition at the state level. Currently nine states have passed Benefit Corporation legislation, which we find extremely exciting. It not only signals a cultural shift in how the country thinks about corporate responsibility, but also means a B Corp might eventually be legally recognized in all 50 states as a new corporate form (like a C Corp or an S Corp) and receive tax incentives, procurement preferences, or a social stock exchange for sustainable businesses. While The Honest Company is incorporated in Delaware, a state that has not yet enacted such legislation, we have elected to expand our corporate responsibilities and meet the higher social and environmental standards expected of all B Corporations—borrowing from Gandhi, we feel it’s important that we are the change we wish to see in the world.

“Receiving the B Corp Certification confirms The Honest Company’s mission of providing a sound environment for not only our consumers but also our employees. We strive to educate both our consumers and employees on socially conscious decisions that will affect their life choices, including the purchase of The Honest Company products,” shares our co-founder and Chief Operating Officer Sean Kane.

Because we’ve always sought to rethink what it means to be a healthy, sustainable, and honestly transparent business, we thought we’d share what helped us earn our B Corp certification. Our open-concept office space meets green building standards (100% of our energy comes from renewable sources!). All earnings from the last fiscal year were related to products that use less toxic materials than market alternatives. A majority of our suppliers have social or environmental certifications. Our employees have the option for 100% health care coverage and can enjoy an on-site child play space. We have a social goodness program, where a portion of our earnings goes to And this is only the beginning.

As Brian Lee, our co-founder and CEO, states: “We are proud to be a member of growing community of like-minded businesses committed to conscientious and sustainable growth. This certification allows us to have open and honest conversations around the company and in the board room about our social and environmental impact, and sets ongoing operational and performance goals for us to achieve as our business continues to grow.” Continuing forward, we are eager to establish ourselves as a leader and positive voice in the B Corp movement and hope to inspire others to participate in this new business sector.


  1. CONGRATS with the B Corporation Certification! Proud to be a true supporter of a company like “The Honest Company”. I love the idea of the open-concept office space. Seems like Honest is the perfect company to work for! 🙂 You truly are an inspiration for me! So THANK YOU!! Loving the new products that you’ve released!!!

  2. This is just something I’ve been wondering. The start of selling the Honest products internationally, what’s the ‘crucial’ factor for that? The popularity in the US, the demand/interest coming from Europe/worldwide,…? Just wondering…

  3. Angela L.

    With less than a year in the marketplace you guys are doing AMAZING things! Great to see the Honest getting some well deserved recognition. More….we want more!

  4. kriselkeeper

    Loving your products! I feel like I have no time to do more acts of goodness as I’m head deep in motherhood so at least choosing your products make me feel like I’m contributing to a greater good! Thank you for having such a good mind and heart!

  5. We completely know how you feel and understand the busy lives of parents. Where does the time go!?! But raising kids is definitely contributing to the greater good. Thank you for your support!

  6. Great news! Well written article. Congratulations, Honest Co!!

  7. I’ve seen a lot of interviews of Jessica Alba about this company, one thing I noticed is that the company values the safety of the consumers first before the profit. It’s nice to know that’s how the company was put into a reality, not only for the profit but initially for a better choice of the consumers. So congratulations THC for the B Corporation Certification…

    and also I’m a HUGE FAN Jessica Alba, hehehe…

  8. Thanks for the kudos, Dexter. It’s our goal to make things better for families everywhere and hopefully inspire others to do the same. We appreciate your support and look forward to hearing from you again!

  9. Congrats Gav… You were always an A student but I guess a “B” is acceptable here.. you make a great many proud

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  14. Stephanie Ramiriez

    So thrilled to be reading this and excited for the future of business, the economy and the social and environmental responsibility that more and more corps will take on as a result of your leadership. I just read a quote from Steve Jobs, “Those who think they are crazy enough to change the world, actually are the ones who do.” Thank you for what you do!!

  15. What a wonderful sentiment and quote from Steve Jobs, Stephanie! We’re certainly going to try and change the world, and we think we can do it together with our awesome community members like you. Thanks for your support and please share you ideas with us about what causes are near and dear to your heart. We’d love to know!

  16. Thanks so much for your support, Angela. Please let us know what you’d love to see us do. We want to know!

  17. Angela L.

    Well all of the new products that came out this week look great….I ordered a few today. Can’t wait to try! For other products suggestions: Toothpaste, deodorant, SPF lip balm, Stainless steel wipes, Foaming hand soap, Face wash, after sun lotion, Travel sizes of everything and refil bottles. Basically I want to convert all my household products to honest and only buy groceries at the grocery store…… Ha! Don’t get me started on t shirts, bibs, etc….I still want to knock someone down for that diaper bag….oh, and I would love to see some kind of loyalty program for those of us who are obsessed and spreading the word. Special limited edition gifts for supporters? Discounts? Free shipping? I get to design a diaper pattern…my mind is full of crazy ideas. More than anything I love the sense of community you are trying to build around a great set of company values. If I was still in CA I would send you my resume! Moms are passionate about good products for their kids, and while I’m a brand new MOm, I completely understand this and love that the company was founded by someone wanting to do more for their kids and everyone else’s. LOVE IT!

  18. We love your enthusiasm, Angela. Thanks for sharing your passion and ideas.

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  25. If/when they go public, I am investing!!! I can’t wait, I love everything they stand for.

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  28. I am just wondering, a lot of your info on your website is not clear about this; are you fair trade? Not as in the actual certification term as you a have already stated you don’t have that but Do your suppliers pay ‘Fair’ wages, (better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world) not use sweat shops/slave labour/child labour etc?

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