What Does Eyelash Primer Do?

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A quick coat of mascara primer gives your lashes major lift. Read on for 5 reasons why you should never skip this step.

If you’re on the fence about lash primers, it’s time to step on over the prime side. Not only does our formula work to improve the health of lashes, it also helps create a gorgeous gaze.

Curl, prime, coat is the new lash mantra. Here’s why…


  1. Preps. Creates a silky, smooth texture for more intense lay down of mascara.
  2. Volumizes. Builds drama and fullness for maximum impact.
  3. Lengthens. Layers up for lush, sky-high length.
  4. Boosts staying power. Holds pigment in place for extended wear and intense color.
  5. Conditions. Adds extra hydration for happy, healthy lashes (swipe on while you sleep for an extra conditioning).pro-tip-prime-brows

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